# Swedish Smokeless ## Posts - [Tommie has joined to rock our e-business](https://swedishsmokeless.com/news/tommie-has-joined-to-rock-our-e-business/): Swedish Smokeless sells snus and nicotine pouches through a worldwide network of distributors and online retailers. But our own Odenssnus remains the only online destination where you’ll find our entire range of products. And now, we’ve brought in a new rockstar to take our digital presence to the next level: Tommie Hammar. Since the original Odenssnus website was launched, the world has changed dramatically — but Odenssnus hasn’t and the time has come to remedy that. “Online shopping used to be slow, clunky, and full of friction. Today, customers expect the entire experience – from browsing to checkout – to... - [What's next for harm reduction?](https://swedishsmokeless.com/opinion/whats-next-for-harm-reduction/): In our earlier editorial, we observed how tobacco harm reduction had become a battlefield of opinions — a place where ideology too often outshouts evidence. That hasn’t changed. But the landscape around us has. Over the past year, the discussion about nicotine, risk, and responsibility has started to move from confrontation to reconstruction. The question now is: what comes after the battlefield? Evidence that refuses to disappear New data keep confirming a simple truth: combustion is the enemy, not nicotine itself. Recent reviews highlighted by the Cato Institute and others show that modern alternatives — from pouches to vaping systems... - [Swedish Smokeless in sales and distribution partnership with Dalbystrand Sweden](https://swedishsmokeless.com/news/swedish-smokeless-in-sales-and-distribution-partnership-with-dalbystrand-sweden/): Swedish Smokeless Solutions AB and Dalbystrand Sweden AB have entered into a partnership for the development, production, and sale of tobacco-based products such as chewing tobacco and snus. Nicotine portions are not affected by the deal. Dalbystrand Sweden AB will take over international sales of snus and chewing tobacco under the agreement. Swedish Smokeless will instead focus on contract manufacturing of tobacco products for companies such as Dalbystrand, which will initially have exclusive rights to sell the products developed by Swedish Smokeless. This means that customers who previously bought their tobacco products directly from Swedish Smokeless will instead contact Dalbystrand... - [France makes radical move to support the black market](https://swedishsmokeless.com/opinion/france-makes-radical-move-to-support-the-black-market/):   Well, perhaps it is a bit harsh to say that the French government supports the black market but in a sense, it is true. Starting March 1, 2026, nicotine pouches will be banned in France. Not just illegal to sell, but to own and use as well. This in a country where a third of the population smokes. The country, in fact, with the by far largest black market in the EU for tobacco products. The nicotine pouch ban will be problematic for people who use nicotine pouches as an alternativ to smoking. But “luckily”, those clever French have... - [The nicotine boost conundrum](https://swedishsmokeless.com/opinion/the-nicotine-boost-conundrum/): As we have covered before in this blog, nicotine is a fascinating substance. It is a toxin produced by many plants as a means of protecting themselves against predators. But as with other toxic substances like alcohol, used in smaller doses, toxins have other effects on humans. This has created a bit of a conundrum. While for example alcohol intoxicates, nicotine sharpens the senses. This is probably why nicotine pouches have become a huge success with athletes and other high performers. If it wasn’t for the highly addictive properties of nicotine, there would be very little reason to argue. Two... - [The taste of real: Why natural ingredients matter](https://swedishsmokeless.com/learn/the-taste-of-real-why-natural-ingredients-matter/): At Swedish Smokeless, flavor starts with nature — not a lab. Being genuine isn’t a slogan. We stick to natural flavors in snus and nicotine pouches. It’s a method and a philosophy. Many brands cut corners with artificial flavorings. The shortcut can taste loud at first. It rarely holds up over time. We choose a harder path. Our owner is old‑school. Our master blender is stubborn in the best way. They refuse artificial inputs. That choice shapes everything we do. So, what does “genuine” mean to us? Genuine starts with raw materials. We source essential oils, not synthetic substitutes. We... - [Nicotine pouch prices could surge under EU tax proposal](https://swedishsmokeless.com/opinion/the-proposed-changes-to-eu-taxation-are-problematic/): The European Commission has proposed major changes to the EU Tobacco Tax Directive. For the first time, common EU tax rules would cover nicotine pouches — often called “white snus.” The Commission says the goal is to create a level playing field between countries and reduce tax-driven cross-border shopping. But if the new EU nicotine tax is accepted, the prices will surge and one of the most powerful alternatives to dangerous smoking will be lost. The proposed plan The plan classifies nicotine pouches as a tobacco-related product. This is in it self not so strange considering that the nicotine used... - [Stores must enforce age verification to protect teens](https://swedishsmokeless.com/opinion/age-verification-protects-teens/): Representatives from the retail sector, the tobacco industry, and politicians recently met in Stockholm to discuss how age verification protects teens from using new nicotine products. This is an extremely important issue, both in Sweden and the rest of the world. Using nicotine pouches is a powerful way to enjoy nicotine without smoking. But these products were never supposed to be used by young teenagers. Nicotine pouches are pouches filled with natural or synthetic nicotine, binders, and flavorings. They were introduced as a simple and socially acceptable way to enjoy nicotine. No loose tobacco, none of the toxins found in... - [Making tobacco business sustainable](https://swedishsmokeless.com/learn/the-industry-shifts-towards-harm-reduction/): Sustainability and compliance have become increasingly important for organizations over the past two decades. The tobacco industry shifts toward harm reduction. Any company wanting to appear responsible must also act like it. This is not just about reducing printing or small gestures. It involves the strategic development of the entire organization and its ecosystem. To support this, GN Group and Swedish Smokeless Solutions recruited Angela Mesropyan. Angela joined GN LLC in December 2022 as Head of Strategic Development. GN LLC is the Armenian sister company of Giviton Holding in Sweden. Giviton owns Swedish Smokeless Solutions AB, among others. Before GN,... - [A Sales Manager with a Chess Player’s Mindset](https://swedishsmokeless.com/learn/a-sales-manager-with-a-chess-players-mindset/):   In our series of articles about the people behind Swedish Smokeless’ success, we return to Gevorg Avanesyan. Avanesyan is our Travel Retail Director for the Middle East and Africa. In his work, he builds and maintains a huge network of contacts all around the world. When it comes to business, he approaches it with the logic of a chess master. Chess as a way of life “Chess is my greatest passion. It teaches you to think several moves ahead, plan, calculate – and always keep the bigger picture in view,” he says. “I come to work to win, not... - [Smoking kills 8 million. So what?](https://swedishsmokeless.com/opinion/smoking-kills-8-million-so-what/):   It is very interesting to see how nicotine pouches have become a symbol of a “ruthless and callous tobacco industry”. As a matter of principle, politicians, NGOs and others are now accusing nicotine pouches of being a trojan horse. A devious move that will ensure lifelong nicotine addiction for a generation of innocent young people. Are they wrong? Trying to understand how society develops based on media articles only presents a small piece of the puzzle. For example, publicity regarding one of the worst killers in modern times – smoking – is meager. Seven million people die from smoking... - [Sweden Criticizes Spain’s Proposed Ban on Nicotine Pouches](https://swedishsmokeless.com/news/sweden-criticizes-spains-proposed-ban-on-nicotine-pouches/):   The Swedish government has strongly opposed Spain’s proposal to limit the nicotine content in nicotine pouches. According to this proposal, Spain would ban nicotine pouches with more than 0.99 mg per pouch. Which in effect would ban all current products. In a detailed statement to the European Commission, Sweden questions both the proportionality and priorities behind the Spanish initiative. They emphasize the importance of free movement within the EU’s internal market. A Disproportionate Ban According to the Swedish government, the proposed limit would amount to a total ban. This is seen as a serious restriction of the free movement... - [Becoming a top player in smokeless tobacco and nicotine](https://swedishsmokeless.com/learn/becoming-a-top-player-in-smokeless-tobacco-and-nicotine/):   Armond Avanessian may be relatively new to nicotine and smokeless tobacco, but certainly not to international sales. Before joining GN Group, he gained over 35 years of experience in international sales. His previous roles include companies such as Swarovski, Degussa, and VAMED. His first year at GN Group focused on market research and analyzing specific industries. Now, he is fully committed to increasing sales by developing new channels and expanding geographically for Swedish Smokeless. “My extensive sales experience allowed me to quickly adapt to this unique segment. The team here is highly professional. Together, we overcome challenges and achieve... - [The Lawyer Connecting the Global Business Landscape](https://swedishsmokeless.com/learn/the-lawyer-connecting-the-global-business-landscape/):   Working in the tobacco industry, compliance to laws and regulations is an absolute. To assist the Swedish Smokeless legal team in Sweden and ensure compliance to laws across the world, Sargis Grigoryan keeps an eye on all legal matters. In our series of interviews with the key people behind Swedish Smokeless Solutions and our global business, we sat down with Sargis and had a chat. There we talked about his journey, and about being the bridge between legal frameworks and sound international business. Challenge accepted Sargis Grigoryan’s professional journey ran through projects with the most ancient Italian Bank, Banca... - [Nicotine for dummies: an overview](https://swedishsmokeless.com/learn/nicotine-for-dummies-an-overview/):   Nicotine has been used by people for thousands of years. Not that long ago, in historical terms, tobacco was usually smoked or, as is the case in Scandinavia, used orally as snus. Today we see many new ways to use nicotine. So we decided to put together a “dummies guide” to the most common methods. Chemically, nicotine is a naturally occurring alkaloid found in tobacco plants and it is widely used for its stimulant and mood-altering properties. While traditionally associated with smoking, nicotine is now delivered through various products—some old, some modern—each with different patterns of use, risk profiles,... - [Nicotine Pouches in the EU: Diverging National Approaches and Regulatory Uncertainty](https://swedishsmokeless.com/news/nicotine-pouches-in-the-eu/):   Smoke-free nicotine alternatives are gaining momentum across Europe, with nicotine pouches emerging as one of the fastest-growing product categories. According to a forecast by the market research firm Business Market Insights, the European nicotine pouch market is expected to reach approximately €1.06 billion by 2030, growing at an annual rate of 6.2% between 2022 and 2030. Nicotine pouches are small, smokeless sachets containing nicotine—either synthetic or derived from tobacco—and flavorings. A report by the European Parliament notes that these products have been available since 2016. In 2021, they were used by only 0.3% of the European adult population. However,... - [Are the 2040 smoking goals going up in smoke?](https://swedishsmokeless.com/opinion/are-the-2040-smoking-goals-going-up-in-smoke/):   Despite decades of aggressive anti-smoking campaigns, strict regulations, and ambitious targets set by the EU and WHO, one in four EU citizens still smokes tobacco. The EU’s goal of drastically reducing smoking rates by 2040 is slipping further out of reach. Every year, 700,000 EU citizens die from smoking-related illnesses, underscoring the urgent need for a more effective strategy. Yet, rather than embracing alternatives that could help smokers quit, policymakers seem increasingly focused on restricting them. With the current trajectory, are the 2040 smoking goals going up in smoke? The Unmet Goals Over 700,000 smoking-related deaths per year in... - [Tobacco - the troublesome miracle plant](https://swedishsmokeless.com/learn/tobacco-the-troublesome-miracle-plant/):   According to a scientific report published in Nature Human Behavior, the first uses of tobacco were over 12,000 years ago. In the 15th century, Native Americans introduced it to Portuguese and Spanish sailors who brought it back to Europe. The rest is, as they say, history. And that is how this troublesome miracle plant made its impact on the world. Interestingly, the first practices of producing alcohol likely date back to the same time. Clearly, humans have always had an interest in plants and substances that modifies the way we see and experience the world. It is mostly the... - [Bringing Smokeless Nicotine Products to Travellers Through Duty Free](https://swedishsmokeless.com/learn/bringing-smokeless-nicotine-products-to-travellers-through-duty-free/):   For travelers passing through some of the largest airports in the world, the nicotine pouches from Swedish Smokeless are well-recognized. For four years in a row, Doha Airport has been recognized as the best duty-free shopping area in the world. And in the Doha Duty-free area, Swedish Smokeless’ booth has consistently been ranked #1. “The steadily increasing sales has been ensured through a wide variety of high quality products. Currently, our company’s products are represented in over 80 countries worldwide. But I am especially proud of the amazing success we have enjoyed through my channels,” says Gevorg Avanesyan, Head... - [Harm Reduction Has Become a Battlefield of Opinions](https://swedishsmokeless.com/opinion/harm-reduction-has-become-a-battlefield-of-opinions/):   Improving public health in modern times significantly depends on decreasing tobacco consumption. When basic needs like safety and sustenance are met, humans often seek activities that paradoxically endanger their well-being. These include unhealthy eating habits, substance abuse, tobacco use, and high-stress lifestyles. Meanwhile, the expression harm reduction has become a battlefield of opinions. Among these harmful behaviors, tobacco consumption stands out as particularly detrimental to health. Minimizing tobacco-related harm is crucial, though the concept of harm reduction remains a contentious topic among experts. Tobacco claims over 6 million lives annually, twice the mortality rate of alcohol-related deaths, making harm... - [Factless Attacks on Nicotine Pouches](https://swedishsmokeless.com/opinion/factless-attacks-on-nicotine-pouches/):   Over the past few months, products such as Zyn, Velo, and White Fox have come under heavy fire from various activists, public sector figures, and non-profit organizations. We now see a steady flow of factless attacks on these nicotine pouches. Organizations originally founded to campaign against smoking, such as A Non-Smoking Generation, have perhaps “fallen victim” to their own success. They have been so successful in reducing smoking rates and are seeking their next battlefield – and have chosen nicotine pouches. In Altinget, the publication covering the political landscape in Sweden, A Non-Smoking Generation and Hjärt-Lungfonden (The Heart-Lung Fund)... - [Copying products is dangerous flattery](https://swedishsmokeless.com/opinion/copying-is-dangerous-flattery/) - [Our new name for a brighter future](https://swedishsmokeless.com/news/swedish-smokeless-the-new-corporate-brand-of-gn-tobacco/):   Under the name GN Tobacco, Swedish Smokeless Solutions began it’s highly successful journey just 20 years ago. Snus was unknown in the rest of the world and nicotine pouches were yet to be invented. Smoking was still rampant in Sweden, as in many other countries. The information campaigns from NGO organizations like A Non Smoking Generation and Visir began in the 1970:s and also had some effect on the numbers. In a small tobacconist shop in Stockholm, Gevorg Nalbandyan realized that snus was going to be huge. And that it was far too good to just sell in Sweden... - [Snus and The Swedish Success Story in Reducing Smoking Rates](https://swedishsmokeless.com/learn/snus-and-the-swedish-success-story-in-reducing-smoking-rates/) - [The Swedish Approach to Tobacco Industry: Insights and Statistics](https://swedishsmokeless.com/learn/the-swedish-approach-to-tobacco-industry-insights-and-statistics/) - [20 Years of Transforming Nicotine Use](https://swedishsmokeless.com/news/20-years-of-transforming-nicotine-use/) - [Folklistan supports the Swedish tobacco industry](https://swedishsmokeless.com/news/folklistan-supports-the-swedish-tobacco-industry/) - [27 nations on a factory floor](https://swedishsmokeless.com/learn/27-nations-on-a-factory-floor/) - [Does Sweden hold the key to a smokeless world](https://swedishsmokeless.com/learn/does-sweden-hold-the-key-to-a-smokeless-world/) - [Greeting the world in Enköping](https://swedishsmokeless.com/learn/greeting-the-world-in-enkoping/) - [Is EU fighting the wrong nicotine battles?](https://swedishsmokeless.com/learn/is-eu-fighting-the-wrong-nicotine-battles/) - [Smokeless tobacco and snus market gains momentum](https://swedishsmokeless.com/learn/smokeless-tobacco-and-snus-market/) ## Pages - [Work With Us](https://swedishsmokeless.com/work-with-us/) - [Contact](https://swedishsmokeless.com/contact-information/) - [Blog](https://swedishsmokeless.com/blog/) - [NikoTek](https://swedishsmokeless.com/nikotek/) - [Swedish Experience](https://swedishsmokeless.com/swedish-experience/) - [Our Brands](https://swedishsmokeless.com/our-brands/) - [Smokeless Today](https://swedishsmokeless.com/smokeless-today/) - [Swedish Original](https://swedishsmokeless.com/snus-technology/) - [About Us](https://swedishsmokeless.com/about-us/) - [Privacy Policy](https://swedishsmokeless.com/privacy-policy/) - [Swedish Smokeless](https://swedishsmokeless.com/) [comment]: # (Generated by Hostinger Tools Plugin)