Become Smokeless Today

By offering smokeless tobacco products such as snus and nicotine pouches, we remove one of the main obstacles of becoming smokeless. With our products, you can quit smoking in a day, and instead enjoy a multitude of tastes and efficient nicotine delivery without the dangers which comes from smoking the tobacco. Also, without exposing your friends and loved ones with harmful secondhand smoke.

Ever since nicotine plasters and nicotine chewing gums appeared, offering smokers a way of battling their nicotine cravings in environments and situations where smoking was banned or unsuitable, smokers have longed for a better and more enjoyable substitute. As the awareness of both cigarette smoking risks and secondhand smoke exposure increases, more and more people are looking for better ways of enjoying the benefits of nicotine without the hassle and harmful impact.

In Sweden, snus has been used to enjoy tobacco since the early 19^th century, perhaps even longer than that. From having been used as snuff to inhale through the nose, Swedish farmers and others started grinding the tobacco leaves in coffee grinders, mixing it with water and salt, and fermenting it to make it soft. In 1919, an astounding 1,2 kilo snus per person and year was consumed. Then came the cigarettes and snus fell out of fashion.

Smoking cigarettes rapidly gained against the snus with the rising influence of the American movie industry and pop culture. Using snus was messy and the loose tobacco ran and could discolor your teeth.

While losing to the cigarettes, snus never went away in Sweden; even during the global rise of smoking, it remained widely popular among the locals. But it was a predominantly male habit and most women, apart from those the far north of Sweden, preferred cigarettes.

All of that was about to change when the pouches were invented. Putting the ground and treated tobacco into pouches made it far easier to use and reduced the issues of running and discoloring of the teeth.

In the middle of the 20th century, the first report of the the Surgeon General Advisory Committee on Smoking and Health was released, concluding that smoking was a cause of lung and laryngeal cancer in men and recognizing it also as a probable cause of lung cancer in women, and the main cause of chronic bronchitis. Despite the findings, the tobacco industry wasn’t going to let go of their cash cow that easily.

Instead of accepting that more and more evidence racked up to the clear conclusion that smoking tobacco was a very bad idea for your health, the industry tried to prove through science – or sometimes pseudo-science – that smoking was harmless. But governments were waking up to the fact that something had to be done about the rampant tobacco epidemic.

In Sweden, a combination of general availability of smokeless ways of enjoying tobacco, combined with legal measures and massive information campaigns started getting results like in no other country in the world. Other countries also banned smoking in public places and introduced other measures, but nowhere was it as efficient as in Sweden. Why was that?

As a result of these measures and factors, Sweden is the first and only country in the EU approaching the goal of having less than five percent smokers in the adult population. And how does that translate into health issues?

Based on the WHO global report on “Trends in Prevalence of Tobacco use 2000-2025” (fourth edition. WHO, Geneva, 2021), Sweden has one of EU’s lowest tobacco-related death rate, an outstanding 44 percent lower rate than the EU average for men.

Taking women into account, the numbers are still surprisingly good but as women traditionally held on to smoking longer than Swedish men, they have also suffered more health issues. Still, even those numbers speak for the benefits of using snus rather than smoking tobacco.

Smoking involves inhaling the smoke of burned tobacco. According to the National Cancer Institute report “Harms of Cigarette Smoking and Health Benefits of Quitting, 2017”, there are more than 7,000 chemicals, of which at least 250 are known to be toxic, in tobacco smoke.

When using snus, the nicotine together with all the complex tastes are released over a long time. Ranging from hard-core, tobacco only varieties, to tobacco-free pouches with a wide range of taste sensations, snus does not require the tobacco to burn. Instead, the nicotine is slowly and gently absorbed into the blood stream through the inside of your upper lip.

Some people are used to stronger or milder cigarettes, and you can decide how much nicotine you use by selecting different varieties with different sizes and strengths. If you want to go the traditional way, you can use loose snus which is shaped into a pellet and put under your lip. Or you can have traditional tobacco in pouches which makes it more convenient. And the fastest growing segment of all is the nicotine pouches which contain no tobacco and can provide unlimited taste sensations.

Protecting your health from harmful toxins is of course the main reason for quitting smoking. In some countries, like Norway, research shows that smoking cessation, a fancier word for quitting smoking, is more successful when you switch to snus instead.

As explained, snus helps you achieve your main objective of becoming smokeless. But while doing so, you also contribute to better health for everyone around you. Today, smokers can be found outside an office, on a balcony or hiding in a designated smoking area. Wanting to be respectful to non-smokers and abiding by the local regulations can be a drag so becoming smokeless today is a good thing in many ways.

Using snus or nicotine pouches does not affect anyone but you. They can be used in any situation without even being noticed by colleagues or friends which makes them much more socially accepted, given they offer discrete and convenient usage. While nicotine patches and chewing gums can deliver the nicotine, they don’t come with an overall enjoyable experience like snus and nicotine pouches do.

This is where we have a bit of sad news for our friends in the EU. When Sweden joined the EU, a snus ban was in effect since 1992 when the WHO claimed that snus caused cancer. Given that the statistics never supported this and that Swedes, having used snus for generations, had no more oral cancer than any other nation, that is a bit odd.

A few years later, the warning texts about snus causing cancer had to be removed from the cans from lack of evidence to these dangers. This did not change the EU’s perception that snus was dangerous, and even as the Swedish numbers of smokers went down, and the smoking related deceases with them, the EU did not consider changing their position. When Sweden eventually decided to join the EU, an exception was made so Sweden is the only country in the EU where you can buy and use tobacco snus.

The Swedish snus manufacturers have tried to supply the experience to customers in the EU by selling chewing tobacco, which is legal. This is tobacco which has been cut into very thin strips rather than ground, and then put into pouches. The difference here is that you must chew the bag to get the release of tastes and nicotine. The reason for this discrepancy is global politics and trade agreements so let’s not get into that.