At Swedish Smokeless, we aim to build a healthier and smoke-free reality by empowering the transition to smokeless alternatives. Since day one, we’ve been dedicated to significantly reducing tobacco-related harm, aligning with our vision of taking immediate action and not waiting for future development.
This page strives to communicate the whats and whys around our Smokeless Today vision and actions.
By offering innovative smokeless tobacco products such as snus and nicotine pouches, we tap into the potential for reducing cigarette smoke, paving the way for a smoke-free reality. As the awareness of both cigarette smoking risks and secondhand smoke exposure increases, we believe in making a positive impact today to ensure a better future tomorrow.
In this section, we’ll walk you through the benefits of snus and nicotine pouches, their role in tobacco harm reduction, and why it’s time to embrace a new approach to nicotine use.
Snus has a history of over 200 years, originating in Sweden in the early 19th century. The modern snus form, made from finely ground tobacco to discreetly place under the lip, became popular about 140 years ago.
While some people avoided snus due to concerns about messiness and teeth discoloration, these weren’t the only reasons for the rise of smoking. Social and cultural factors also contributed to smoking’s popularity. Sweden, however, pioneered snus usage; even during the global rise of smoking, it remained widely popular among the locals. Putting ground tobacco into pouches was an invention that came far later, increasing its appeal as a smoking alternative. The introduction of the tobacco-free nicotine pouches in the late 2010s further revolutionized the industry.
There is very little research to show significant risks of illnesses related to snus and nicotine pouches. At the same time, health organizations attribute most of the health risks and premature deaths to cigarette smoke.
Tobacco products and their consumption carry a long and complex history, tackling political, economic, and cultural contexts worldwide. Over time, tobacco has been associated with some serious and strategic fact manipulation.
In the middle of the 20th century, the first report of the Surgeon General Advisory Committee on Smoking and Health was released, concluding that smoking was a cause of lung and laryngeal cancer in men and recognizing it also as a probable cause of lung cancer in women, and the main cause of chronic bronchitis.
The introduction and popularization of smokeless nicotine products, however, have managed to reform the smoking landscape of some countries like Sweden, potentially offering safer nicotine consumption methods. Adopting this methodology may prove effective as a part of cigarette smoke reduction practices and campaigns worldwide.
Being deeply rooted in Swedish culture, snus and other smokeless alternatives have significantly influenced the country’s tobacco landscape. While cigarette smoking is recognized as a major preventable health risk and has been linked to premature deaths across the EU, Sweden has consistently maintained low smoking rates, thanks to its widespread adoption of these safer alternatives.
Based on the WHO global report on “Trends in Prevalence of Tobacco use 2000-2025” (fourth edition. WHO, Geneva, 2021), Sweden has the EU’s lowest tobacco-related death rate, with a 44 percent lower rate than the EU average for men. This is largely due to the widespread and culturally accepted use of smokeless products in Sweden.
Moreover Sweden boasts significantly lower tobacco-related mortality rates in contrast to other EU countries, showcasing the effectiveness of its harm reduction strategies. The success doesn’t stop there, it’s also reflected in the lower incidents of cancer cases in Sweden. Combining cultural aspects of Swedish snus with proactive approach Sweden manages to successfully address the health risks associate with tobacco use.
A quick overview of the Swedish snus impact on the public health sector sparks hope revealing some insiring statistics on the smoking rates within the EU countries.
According to Eurostat’s 2019 data on smoking tobacco, for instance, Sweden had the lowest prevalence of daily smokers in the EU, with a smoking rate of just 9.3 percent. In 2022, Sweden reached a 5.6 percent level of smoking among people over the age of 16, according to the Swedish Experience report.
Moreover, the WHO’s global report on “Trends in Prevalence of Tobacco Use 2000-2025” indicates that Sweden is expected to maintain the lowest tobacco use rates in the EU in 2025 among people aged 15 years and older, not age-standardized, projecting its results between 2000 and 2018 to upcoming years.
This shows that Sweden is making steady progress towards becoming a smoke-free society. This has been attributed to the popularization of snus and other smokeless alternatives.
Swedish at birth and snus have been part of the local lifestyle for centuries. Given its deep roots in the culture and history, snus has become an apparent smokeless alternative in Sweden, reducing smoking rates. The phenomenon is often referred to as the “Swedish Experience.”
Along with innovations, the Swedish Experience implies a proactive approach to smoke reduction. This approach presents actionable solutions through smokeless alternatives for nicotine consumption. The accessibility and affordability of these alternatives have considerably impacted Sweden’s smokeless journey.
It all started in 1992 when the EU outlawed snus after the WHO (World Health Organization) concluded that oral use of snuff is carcinogenic to humans. Sweden, however, is the only EU country exempt from the ban, which was a condition of the EU membership treaty.
Snus has succeeded in reducing the harmful effects of smoking cigarettes in Sweden. Given their contribution to Sweden’s smoke screen, these products can also prove effective in other EU countries.
With the growing awareness of the health risks caused by cigarette smoke, the industry has started exploring safer and more intelligent nicotine consumption alternatives. Among them, Swedish snus and tobacco-free nicotine pouches have emerged as smokeless alternatives.
A closer look at the traditional Swedish snus-making and nicotine pouch technology reveals that it is possible to reach a considerably low level of toxins.
Adoption and acceptance of smokeless alternatives resulted in a dramatic decrease in smoking rates while also showcasing Sweden’s innovative approach to public health and tobacco harm reduction.
Smoking involves inhaling the smoke of burned tobacco. According to the National Cancer Institute report “Harms of Cigarette Smoking and Health Benefits of Quitting, 2017”, there are more than 7,000 chemicals, of which at least 250 are known to be toxic in tobacco smoke, exposing others to secondhand smoke also. A major difference between smokeless nicotine and smoking is the discreet and smoke-free usage that ensures only the individual using the product consumes nicotine.
Snus implies smokeless consumption and no inhalation. While placed between the gum and upper lip, the snus does not burn tobacco, and no smoke is involved. The intake does not result in dangerous chemicals reaching your lungs. Snus and nicotine pouches are also more socially accepted, given they offer discrete and convenient usage.
Given the harm reduction of smoking is getting awareness, there’s hope on the horizon. Snus and nicotine pouches offer a lifeline for smokers seeking safer alternatives today, not in some distant future.
We strive to empower individuals with choices that prioritize health without compromising pleasure. Opting for a smokeless alternative will be a stepping stone in smoke reduction. As a visionary and, at the same time, an actionable company at Swedish Smokeless, we’ve introduced many innovative practices throughout our history, and this is just a sneak peek of our capabilities.
Sweden has always been prone to innovation, showing its excellence in different areas. A prime example is its more than a thousand-year-old mining history, which has led Sweden to become the largest ore producer in the EU, responsible for 92 percent of iron ore production. They encourage a green transition for sustainable development. The Swedish healthcare system has also gained worldwide recognition. It offers universal coverage, and modern and innovative technology, resulting in better health status than some countries.
Swedish success in the tobacco industry has led Big Tobacco companies to copy the strategies by either attempting to buy reputable Swedish snus companies or to develop their own snus and nicotine pouches, as well as capitalizing on the Swedish brand.
Not in the Hunt for the Future. Making the World Smokeless Today! We are a smokeless nicotine and tobacco company with visionary ideas for creating a better reality. Our solutions include innovative products that provide the best and smartest nicotine consumption experience, paving the way for a truly smoke-free world. Our culturally and ethnically diverse workforce of around 300 people is changing the world right now in Enköping, Sweden.
We work towards immediate improvement rather than a utopian future. Let us collectively dismantle the smoke screen, celebrate progress, and champion harm reduction today while others wait for tomorrow.
