Swedish Smokeless Solutions will participate in the MEADFA Conference 2026 as a Diamond Sponsor. Taking place on 15–17 November at the Four Seasons Hotel Rabat at Kasr Al Bahr in Rabat, Morocco, this year’s event marks the 25th anniversary of the association.
The Middle East & Africa Duty Free Association (MEADFA) represents the duty-free and travel retail industry across the Middle East and Africa. Its annual conference brings together leading retailers, international brands, airport representatives and other industry stakeholders to exchange insights, explore market trends and build business relationships.
“Our team first participated in the MEADFA Conference in 2023 in Accra, Ghana, where we also supported the event as a Diamond Sponsor. That participation proved highly productive, helping us establish new partnerships, accelerate our development in the Middle East, and strengthen our position in the region’s duty-free market,” says Hripsime Ghazaryan, head of brand development at Swedish Smokeless.
The participation in MEADFA 2026 reflects Swedish Smokeless’ continued commitment to the region and to building lasting partnerships across the travel retail industry.
“We look forward to reconnecting with our partners, meeting new industry colleagues, and exploring opportunities for further collaboration. And of course welcome conversations with existing and prospective partners in Rabat.”
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