At Swedish Smokeless, immediate change starts with us. We ensure that our vision of a healthier and more smoke-free world is reflected in every facet of our company. Formerly known as GN Tobacco, we wanted to state our goal through the new corporate brand: Swedish Smokeless. Our main objective is to work towards making the world smokeless every single day while following Sweden’s best practices.
We champion a proactive approach, starting with our team, and invite our community to join us in this journey.
The purpose behind rebranding GN Tobacco Sweden to Swedish Smokeless has been clearly communicating our goals to the world. This change reflects our commitment to transforming the smoking screen. Swedish Smokeless, thus, combines two key concepts: the Swedish success story of record-low rates of smoking-related diseases and premium smokeless products.
Our naming indicates our readiness to take action and work towards changing the status quo. Swedish Smokeless does not tolerate mediocrity; instead, we incorporate actionable strategies for making the change today.
“Swedish Smokeless” expresses our company ideology and approach, combining the image of a smokeless reality to further empower the Swedish experience.
There’s an undeniable link between the smoking rates and the fact that Sweden is the historical homeland of snus.
The Swedish Experience is a result of the country’s practices and approaches towards tobacco smoke and harm reduction. The historical prevalence of smokeless alternatives, such as Swedish snus, has led to a lower rate of smoking risks and diseases compared to other EU countries. However, the marketing and selling of snus is banned in other EU countries.
There’s a common misconception that tobacco itself is the most harmful ingredient; meanwhile, it’s smoking that kills. Swedish snus and other forms of tobacco aren’t as harmful as cigarettes.
Given that snus production is classified as food in Sweden, the quality standards are among the highest in the world. Snus features a moist powder form of tobacco that is air-dried and mixed with salt and water. You can get a closer look at the production and technology of snus at Swedish Smokeless.
Considering the success story of the Swedish experience and its milestones ahead of the worldwide target, we strive to implement and share those strategies with the world.
Harm reduction in tobacco areas is about potentially saving lives every day. This is why, at Swedish Smokeless, we champion immediate action. Instead of advocating the exclusion and abstinence-only approach, waiting for the world to quit smoking altogether in the utopian future, we offer viable solutions.
The availability of smokeless alternatives for nicotine consumption(which do not have evidence-based proof of being as harmful as cigarette smoke) has already advocated for positive change in Sweden and can be the ultimate solution.
At Swedish Smokeless, we offer a top-notch smokeless product to preach a smoke-free reality with quality and less harmful offerings.
With a 20-year-old contribution to the world’s smoke-free transition, we’ve established a strong market presence through quality products and innovative approaches. Among our most-loved Swedish Smokeless brands are the intense and diverse Siberia, White Fox, Hit, Oden’s, and more.
By offering a wide range of oral nicotine products, including snus and nicotine pouches, we encourage a significant amount of people to opt for smokeless nicotine consumption.
Our approach implies educating consumers about the risk differential between cigarette smoking and smokeless nicotine consumption.
We advocate for more pragmatic methods of smoke reduction, offering high-quality, smokeless alternatives. At the same time, we provide information without manipulating facts to encourage data-driven decisions about nicotine consumption.
Identifying as an action-taker and challenger company, we’ve been making the world smokeless every day for more than 20 years. Staying true to our smokeless vision, our solutions offer one of the highest quality benchmarks in Swedish snus and pouches.
We are not an average myth-busting company that only reveals the problem, instead, we create and deliver actionable solutions.
