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Opinion

If the industry can stick to mature designs and flavors, legislators won't have that much to go on
20 October 2026

Sweden may soon become Europe’s first “smoke-free” country. This milestone is driven by alternative nicotine products. Instead of celebrating this...

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The EU continues its war on nicotine. © European Union, 2026, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=135820910
12 October 2026

  Eight European governments have written to Health Commissioner Olivér Várhelyi demanding tougher restrictions on tobacco and nicotine products. Their...

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19 August 2026

Walk past a trendy nightspot in London, New York, or Paris on any given weekend, and you might spot a...

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Snus cans lined up along the bars of a prison cell.
4 May 2026

  In the evolving landscape of tobacco harm reduction, nicotine pouches have emerged as a revolutionary alternative for those looking...

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3 February 2026

If you live in Sweden, you might have seen the news (in Swedish) regarding lung cancer from the National Board...

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Tobacco-free nicotine pouches from SSS
27 January 2026

In Sweden, approximately 12,000 people die every year from diseases caused by smoking. Globally, that figure exceeds eight million. Despite...

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